Design Thinking
"A perfect product has to be Human Centric!" - Design Thinking.
'Design Thinking' as we understand at ShwetSai, is an attempt to draw parallel between the technological innovation and human need. It promotes using technology to better the human lives and not make it complex. A popular design thinking methodology is the 5 stages process developed by IDEO & the Stanford Design School. It involves Empathizing to the user needs, establishing the actual need, Ideation, and building a quick test prototype . It is a human-centric approach that is a build up of two words, 'Design' & 'Thinking'. Applying design thinking to solve a problem requires widening of the lens to generate out of the box approaches & innovative outcomes.
Mauro Porcini ( Chief Design Officer, PepsiCo )- "As designers-industrial designers, product designers, innovation designers- we are trained to understand all different worlds of brand and business, R&D and technology, and especially people. We become experts of everything and experts of nothing. What we're really good at is speaking the languages of all the different worlds, then connecting those worlds to our design tools and to our ability to prototype and visualize ideas. When done well, design becomes a cultural interpreter and facilitator across the entire organization."
Design is tansforming the way leading companies create value. The focus of innovation has shifted from being engineering driven to design driven, from product-centric to customer-centric & from market focused to user-experienced focus. For an increasing number of CEOs, design thinking is at the core of effective strategy development & organizational change. - Linda Naiman, Founder Creativity at Work
A Design Thinking example
He is a Jolly Good Fellow!