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Old Friends

Redesign via Design Thinking

cSpaces.

I had been following this innovative venture backed by Mr. Ratan Tata - Good Fellows. It's a innovative project by the younger generation, a great initiative and an excellent cause - provide companionship to the elderly. 

I was closely following their updates on social media and decided create a small project for myself, of the ideas that  kept popping in my head. My Design Thinking approach for GoodFellows,

  • Evaluate the venture as a potential customer and list my observations .

  • Based on the observations , will I connect an elderly in my home/neighborhood to the organization?

  • Suggest a prototype design ( Good Fellows - A Redesign) based on my evaluation. 

Observations:

  • Subscription fees & options after the 1st free month are not listed on their website.

  • Tag Line or the Mantra ' Everything Grandkids do' does not clearly indicate the benefits and beneficiaries. 

  • Restrictions on the  age of  grandparents and support of type of disabilities is not clearly specified.

  • There are many videos of the activities with the grandpals but they come across as one day picnic rather than an activity that an elderly can be regularly involved in.

  •  Theres not 'a place' that can be called as GoodFellows! It is unclear if the venture is meant to be a one on one interaction only or a community inclusion design?

  • I was hesitant to recommend goodfellows!

Design & Marketing

  • One of their logo 'typography' color - red didn't seem to represent the elderly.

  • The social media image and whatsapp profile picture is balancing the generations. It doesn't adequately highlight the generation gap and then attempt to bridge it.

  • Marketing is either not approached correctly or is not intended at all. Flyers, videos didn't come across as too appealing .

  • 'Everything grandkids do' is partly a negative connotation for the social structure.

Prototype

  • Our prototype solution has 3 new logos and 2 flyers with suggested activities

  • Some of our design features are 1) colors 2) Balance/Imbalance 3) Specifics - Age, affordability.

  • Our solution is recommending community inclusion.

  • Our main aim is to give them - our GRANDPALS, a 2nd home/family

2024-25 ShwetSai Consultants.

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